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John Lewis Launches Start-Up 'Eureka Initiative'

John Lewis is creating its own Dragons’ Den new business lineup in order to compete with Amazon, ASOS, Aldi and Lidl. The British retailer is partnering with TrueStart, a startup accelerator and investment fund to create ‘The Eureka initiative’, which will allow startups within TrueStart’s portfolio to partner with John Lewis.

Read the whole story at Marketing Week »

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