App Annie To Expand Its Marketing Services

Worldwide, mobile ad revenue will surpass $167 billion by 2020 -- while ad spend is forecast to reach over $217 billion in the next four years, according to App Annie.

To capitalize on this windfall, the analytics firm is expanding its marketing services.

Officially launching on Tuesday, App Annie’s new Marketing Intelligence initiative aims to help clients improve app discovery, user acquisition and ad monetization efforts.

“Marketing Intelligence allows our clients to benchmark and execute well-informed, efficient user acquisition strategies to better scale their app businesses,” according to Bertrand Schmitt, co-founder and CEO of App Annie.

Headquartered in San Francisco, App Annie has enlarged its service offerings with an aggressive mergers and acquisitions strategy.

In March, it bought app marketing data firm AppScotch. Financial terms of the deal were not disclosed, but AppScotch had previously raised about $1 million in seed funding.

In 2014, it picked up rival app marketing firm Distimo. More recently, it bought app data provider Mobidia, last year.

App Annie has more than enough money to be picking off these smallish startups. At the beginning of the year, it raised $63 million in Series E funding in “mostly equity” and debt.

All told, App Annie has received $157 million in financing from investors., such as, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia  Capital.

Among other services, App Annie makes market data products that tracking revenues, downloads, advertising, user metrics and consumer engagement.

Next story loading loading..