Insight, which has 1.4 million subscribers spread among Illinois, Indiana, Kentucky, and Ohio, hopes to market the channel as a special feature alongside its on-demand enabled cable systems and an online community Web site at www.expotv.com, an Insight spokesman said.
As part of Expo TV's "video catalogue"--which showcases product demonstrations by product experts and "VJ" guides--the network will also offer viewers a lineup of merchandise and services covering categories from electronics and technology to beauty, fitness, and entertainment.
"The power of direct marketing on television has unleashed a multibillion-dollar infomercial business, despite having been built in an overnight jungle where viewers are essentially left to fend for themselves," said Daphne Kwon, Expo TV's CEO. "That's our niche--helping streamline a haphazard direct marketplace on TV."
Aside from co-founders Kwon and Bill Hildebolt, the company's president, Expo TV is headed by Dick Beahrs, former president of Court TV; Lisa Gersh Hall, former president and COO of Oxygen Media; Nick Nicholas, former CEO of Time Warner; and Thayer Bigelow, former president of HBO.
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