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Mondelez Appoints New UK Brand Lead For Cadbury's

  • The Drum, Tuesday, August 2, 2016 8:30 AM

Cabury owner Mondelez has appointed Francesco Vitrano "to spread the Cadbury joy" as the marketing activation director for the brand's tablets, bites and beverages. Vitrano has been promoted from his current role as marketing manager for gum and candy in the UK and Ireland, swiftly following the departure of Cadbury’s top marketer Matthew Williams in mid-July.

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