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Advertising Association Says Strong Q1 Means 4.2% Growth In 2016

  • The Drum, Tuesday, August 2, 2016 8:29 AM

UK advertising expenditure is forecast to post 4.2% growth in 2016 and 3.8% growth in 2017, according to the Advertising Association/ Warc Expenditure. It brings some good news to marketers following the recent IPA Bellwether report which downgraded ad-spend predictions in light of the UK's decision to leave the European Union.

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