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Advertising Association Downgrades UK Ad Growth

  • Campaign, Tuesday, August 2, 2016 8:27 AM

The AA/Warc Expenditure Report predicts total ad spend in 2016 of GBP20.9bn -- up 4.2% on last year's actual total of GBP20.07bn. This year's growth rate, however, is considerably lower than last year's -- 7.4%. Next year, ad spend is forecast to grow 3.8% to GBP21.7bn. Mobile ad spend, which was just GBP2.63bn in 2015, is expected to hit GBP3.66bn this year and GBP4.52bn next year.

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