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P&G To Increase Ad Spend, Admits Cuts Impacted Growth

Procter & Gamble is planning to increase ad spend this year after admitting that cuts to its budget particularly around new products and sampling impacted its market share growth. Speaking on a call with analysts yesterday, CEO David Taylor said ad spend would by up in the “mid-single digit range” as it looks to get more people trying its products and ultimately becoming customers.

Read the whole story at Marketing Week »

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