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Asda's George Move To Saatchi & Saatchi Sees More Emotional Advertising

  • Campaign, Wednesday, August 3, 2016 7:30 AM

George’s ad account had been with Fallon since 2007. George remained with Fallon despite the Asda account changing hands three times: in 2009 it went to Saatchi & Saatchi, to VCCP in 2013, and back to Saatchi & Saatchi earlier this year. While the marketing departments for Asda and George remain separate, both brands' advertising is now covered by one agency.

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