• by Steve McClellan  @mp_mcclellan, August 3, 2016

New York-based independent ad shop Barker has hired David Song as managing director, a new role at the agency. 

Song will be responsible for leading all facets of the agency, while focusing on optimizing revenue growth. He will be based in New York and report to John Barker, the Founder and Chief Idea Officer. 

Song brings over 20 years of media strategy and brand planning experience to Barker. Most recently, he was managing director at New York agency Rosie Labs, where Song is credited with leading the effort to grow revenues at the startup agency to $50 million over five years. 

Earlier, Song served as a managing partner at J. Walter Thompson and as Chief Integration Officer at Interpublic’s Hill Holliday. He has worked with brands such as Sony, Volkswagen, P&G, Royal Caribbean, Fidelity, SBC, McDonald’s, Orbitz and Verizon Wireless. 

“David’s extensive experience in the industry is invaluable to us. As a small shop, it’s imperative that your leadership reflects your company’s ethos – ours being individuality, integrity and agents for change. David possesses all three and then some. We can’t wait to witness the magic he’ll bring to the table.” 

The agency has worked with marketers such as Estee Lauder, Jennifer Convertibles, Miele, Slimfast, P&G, PepsiCo, Petro and IDB Bank, among others.