• by Amy Corr  @MediaPostOTL, August 4, 2016

Regional tire and automotive services retailer, Belle Tire, named MARC USA as its agency of record, following a review that included six agencies from Detroit and around the Midwest. The agency will handle brand strategy, creative, and media planning and buying. Belle Tire is a family-owned company headquartered in Allen Park, Mich. To date, it has 98 locations in Michigan, northern Ohio and Indiana. New work, launching in the fall, will be based on the idea MARC USA pitched to Belle Tire in winning the account. "MARC USA came in with a great creative idea built on a strategic platform that leverages all that Belle Tire stands for," said Don Barnes III, president of Belle Tire. "When combined with their commitment to data-driven decision-making, expertise across digital and traditional media and their category experience, it was clear they are the best partner to support our growth goals." Belle Tire spent $3.7 million on measured media in 2015, according to Kantar Media.