• by Richard Whitman , Columnist, August 4, 2016

Upon winning the Cotton Council International account, a division of the National Cotton Council of America, President and COO Karen Seamen said, "This is an exciting, highly competitive global category and U.S. cotton is outstanding in its quality. We are proud to embark on this partnership to develop and deploy a strategic global plan that will continue to elevate its position around the world." 

The goal of the CCI is to increase exports of U.S. cotton fiber, manufactured cotton products, as well as cottonseed and its by-products. CCI has 20 offices in 18 countries and covers more than 50 countries. C-K will lead its global brand marketing and communications effective immediately. 

On choosing Cramer-Krasselt, CCI Executive Director Bruce Atherley said, "It's an important time in our organization's history to add an expert agency partner to help us communicate the benefits of U.S. cotton to our audiences from a center out approach. Our decision was based on our confidence in the quality of the team, business orientation, strategic insights and creativity. We look forward to our new partnership with C-K to help CCI with our mission to support the export marketing of U.S. cotton." 

The agency search, which began in April and concluded in July,  was conducted by Joanne Davis Consulting