Around the Net
London Marketers Pass On Automated Email Advice
- Search Engine Journal, Friday, August 5, 2016 10:16 AM
"I recommend starting your email marketing strategy by mapping the customer journey from opt-in, and include everything a customer will receive at each stage -- automated series, regular newsletters, seasonal campaigns, one-off updates. It will help you understand how campaigns interact with each other, find opportunities for automation, and provide the best customer experience."
