Around the Net
Cigna Targets Expats In Global Campaign
- Medical Marketing & Media, Friday, August 5, 2016 8:23 AM
A digital campaign for the health insurance company aims to reach the increasing number of Americans working overseas. “We'll be able to help connect customers to the local medical systems as they engage in other important things and adjust to their new environment,” says Stephen Cassell, Cigna's global branding officer. The campaignwill run in Hong Kong, Thailand, Indonesia, and Spain.
