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UK Inbox Placement Rate Beats Global Average, US Lags Behind

ReturnPath's 2016 Deliverability Benchmark Report found that only about three-quarters (79%) of global, commercial emails are reaching customers' email inboxes. UK marketers average 88% inbox placement, compared to US inbox placement, which fell below 70% during the first half of 2016. Australian marketers average 90% inbox placement.

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