• by Amy Corr  @MediaPostOTL, August 5, 2016

Epsilon was named agency of record for Del Monte Foods, following a five-month review. The agency will handle marketing across traditional, digital and retail channels in an effort to increase product sales. Work will extend across College Inn products, Del Monte plastic Fruit Cup products and Del Monte vegetable products. Epsilon will also oversee traditional advertising, shopper marketing and digital marketing. Del Monte Foods decided to consolidate its agency relationship and replace at least three incumbent agencies. It will continue to work with its media agency, Starcom. "Today's complex consumer-driven economy demands enterprise-level integration across all parts of the business, especially marketing communications," said Andy Frawley, chief executive officer at Epsilon. "We're excited to work closely with Del Monte Foods to develop a strategic and creative approach by leveraging insights that will drive strong consumer engagement across all touch points." Del Monte spent $9.8 million on measured media in 2015, and $5.8 million the first quarter of 2016, according to Kantar Media.