BIZ DEV: Mizuno USA Taps Dagger To Create Digital, Social Media Campaigns

Dagger was tapped by Mizuno USA to create digital and social media content that will showcase the brand in a new light. The first assignment for the agency is to relaunch the Mizuno USA website, scheduled for the fall. "Consumers are loyal to our brand because they like our products, but we want to deepen that connection because many of our customers are unaware of our roots and the century-long story that has shaped who we've become," said Aaron Smith, senior director of digital for Mizuno USA. Mizuno spent $2.8 million on measured media in 2015, according to Kantar Media.
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