Disheartened after seeing lakefront beaches littered with garbage after Memorial Day weekend, four interns at Chicago agency Cramer-Krasselt, devised a plan to make clean-up a little more fun. After a
brainstorming session, the group landed on an idea to install basketball-style backboards onto garbage cans and recycling bins on the beaches. "We had all gone to Chicago beaches growing up, most
of us, and spent a lot of time there and just care about the city," said one of the interns, Angela Sullivan. "We thought it was pretty abhorrent what happened — the fact you can't walk and not
step on a beer can — and wanted to do something about it."
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