• by Jess Nelson , August 9, 2016

Oracle announced a partnership with DigitasLBI Tuesday to create a digital marketing agency for its cloud offerings.

DigitasLBI’s new practice, dubbed DigitasLBI OSG (Oracle Solutions Group) will design and develop marketing campaigns using Oracle’s cloud technology. Oracle’s ecosystem of cloud technology includes its Oracle Marketing Cloud, Oracle Customer Experience Cloud, Oracle Cloud Platform and Oracle Industries.

Digitas LBI is a global marketing and technology agency based in Boston, and will offer marketing consulting services alongside Oracle and Sprindrift Group. DigitasLBI acquired Spindrift, a digital commerce agency, in 2014.

Oracle Solutions Group customers should benefit by having a unified, collaborative team that can create digital marketing campaigns supported by data.

“Today’s brands are challenged to identify, understand and engage with current and prospective customers through a range of platform-based digital solutions often provided by multiple vendors,” states Alan Davies, chief strategy officer at DigitasLBi. “OSG is launching to help clients overcome these challenges in a simpler way -- by bringing together leaders in creative, digital technology and service delivery, in one team.” 

DigitasLBI OSG plans to develop and roll out industry specific solutions in the future and, at the time of launch, will target CPG, B2B, manufacturing, hospitality, travel, financial services and the telecoms industries according to a press statement.

Ian Osbourne, CEO of Spindrift, and Trevor Smyth, global head of alliances at DigitasLBI, will sit at the helm of the Oracle Solutions Group.

DigitasLBI OSG now serves companies in the United States, United Kingdom, Middle East and APAC, with delivery centers in Berlin, Boston, Chicago, London, Milan, New York City, Paris and Utrecht.