NEW! Honda Adds Catvertising To Summer Clearance Campaign

by Amy Corr @MediaPostOTL, August 9, 2016

What did you do for International Cat Day? Honda took to social media to debut an adorable catvertisment as part of its songful summer clearance campaign titled "Now is the Moment." In "Meow is the Moment," cats play the role of humans in a Honda showroom. One cat is looking for a new car while salescat offers assistance. An all-cat choir begins to meow the popular The Go-Gos hit, "Head Over Heels," marking the moment the cat fell in love with a 2016 Honda CR-V. Five GIFs and five memes will also support the video, running on Honda's Facebook, Twitter, Instagram, YouTube and Tumblr pages. RPA created the campaign, directed by Jared Eberhardt.

ad campaign, creative, pets, social media, social networks

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