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Beacons Tapped For Tracking In Office Space

“Real estate, historically, is a very gut kind of business,” WeWork’s chief product officer David Fano said Wednesday. He’s out to change that. The $16 billion company is looking to gather a slew of data on its members to guide how it designs its spaces.Speaking to journalists on the sixth floor of WeWork’s Times Square location — which the company has turned into a testing site for new technology — Fano likened the ideal office building to an iPhone: all parts are connected and governed by technology. In practice, this means that WeWork members may soon have their every step tracked in the name of running buildings better. For example, the company is testing beacons – a technology increasingly used by retailers that tracks movement and connects with user’s iPhones. If, for example, a member walks into a conference room she hasn’t booked, her phone will instantly buzz with a notification offering to book said room via the WeWork app.

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