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Burberry Becomes First Luxury Brand To Get Personal On Pinterest

Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new "Cat Lashes Mascara" product. The personalisation works by asking visitors three questions. Their answers, along with their initials, will be combined to create the personal Pinterest board.

Read the whole story at Marketing Week »

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