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Sir Martin Sorrell Urges Industry To Shift From Mistrust To Deeper Client Relationships

  • Campaign, Thursday, August 11, 2016 7:53 AM

Sir Martin Sorrell, the chief executive of WPP, has urged the industry to shift its focus from the current crisis of trust to instead creating deep and meaningful relationships with clients. His comments were made as part of The Trust Crisis: Marketing’s Biggest Challenge, a new documentary series created by Campaign to address the crisis of trust between both agencies and brands.

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