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Cutbacks At Outsmart Raise Questions About Outdoor's Prospects

  • Campaign, Thursday, August 11, 2016 7:52 AM

The dramatic scaling back of out-of-home industry body Outsmart has raised questions about the future funding of marketing initiatives for the sector. Several industry sources blamed the decision by Outsmart to downsize to a smaller trade body on Exterion Media, whose private-equity backer Platinum Equity is said to be unwilling to maintain six-figure membership fees.

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