Around the Net
Samsung Is The Most Effective Olympic Sponsor So Far
- Marketing Week, Friday, August 12, 2016 8:32 AM
Samsung has had by far the most effective campaign among the headline Rio Olympic sponsors, according to the latest Brand Agility Index study by PR firm Waggener Edstrom Communications [WE]. Since the opening ceremony last Friday (August 5), the tech brand has racked up 14,000 mentions globally -- with Coca-Cola the next closest, having amassed 5,651 mentions.
