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Persil Launches Mobile Trial To Peak At Customer Trends

Unilever's Persil is trialling a three-month partnership with mobile dry cleaning and laundry startup ZipJet to gather data on changing consumer behaviour and market trends. The partnership, which runs until October, offers consumers a new "Persil Wash & Fold" service that will see clothes washed with Persil washing powder. Customers can book through a Persil branded Web site or ZipJet app.

Read the whole story at Marketing Week »

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