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Persil Launches Mobile Trial To Peak At Customer Trends
- Marketing Week, Friday, August 12, 2016 8:31 AM
Unilever's Persil is trialling a three-month partnership with mobile dry cleaning and laundry startup ZipJet to gather data on changing consumer behaviour and market trends. The partnership, which runs until October, offers consumers a new "Persil Wash & Fold" service that will see clothes washed with Persil washing powder. Customers can book through a Persil branded Web site or ZipJet app.
