Around the Net
Five Questions With Ford Explorer Brand Marketing Manager
- Brand Channel, Friday, August 12, 2016 8 AM
Amid the auto industry’s anxiety about what kind of customer the car-shunning, ride-sharing Gen Y will become, Ford is doing a good business selling a particular high-profit nameplate to what has become a forgotten demographic cohort in America: Generation X. The Ford Explorer Sport has the highest percentage of Gen X buyers of any non-luxury SUV in the U.S.
