• by Amy Corr  @MediaPostOTL, August 12, 2016

Ascent Protein named TDA_Boulder as its first advertising agency of record. The agency will lead all marketing efforts for the brand's first direct-to-consumer product, Ascent Native Fuel Whey Protein, as well as initiatives for Ascent's role as official performance nutrition sponsor for Spartan Race.

"After intense review, TDA_Boulder stood out as the agency that most understood the mindset of our target customer – those who are dedicated at a high level to fitness. We liked that TDA_Boulder is nimble, exceptionally creative and acts like a true partner," said Paul Vraciu, general manager of Ascent Protein. "We knew that by choosing them, we were gaining an extension of our team who would be deeply invested in our mission and goals in bringing a cleaner protein to the market."