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Retailers Get Sales Bump From Pokemon Go

Even as the initial craze for Pokemon Go wanes, companies that sell merchandise tied to the augmented-reality game are benefiting. U.S. online sales for Pokemon-branded merchandise rose 105 percent in July compared with the previous year, according to Adobe’s Digital Price Index, which tracks sales from two-thirds of the Fortune 50 companies. Branded items include toys, electronics such as video games, and T-shirts, caps and other apparel. The items that perform well online often are big sellers in stores, said Jaimee Minney, vice president of marketing and communications at Slice Intelligence, which tracks digital commerce.

Read the whole story at Bloomberg »

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