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Retailers Try To Win College Kids Over For Life
- Chicago Tribune, Monday, August 15, 2016 8:02 AM
It's back-to-college season, which means retailers are battling to equip as many of America's freshmen with laptops, futons and minifridges as they can. Amid the flood of deals and discounts, some have their eyes on a bigger prize: figuring out how a new generation of customers shops and hooking a group of potential lifelong repeat customers.
