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Some Target LIve Video Ads In U.S., But Most On Sidelines
- eMarketer, Monday, August 15, 2016 11:07 AM
According to August 2016 research by Trusted Media Brands (formerly Reader's Digest Association), almost one-fifth of US media decision-makers are planning to invest in live stream video ads by the end of the year. But, lots--overwhelmingly, most-- agencies and in-house creators are not that interested--yet.
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