• by Larissa Faw , August 17, 2016

Industry veterans Laura Mulloy and Michael Ma are joining Rokkan as its first senior vice president, executive creative directors based out of the agency's NY headquarters.

Mulloy will lead 360-creative work for clients such as Hallmark, Veuve Clicquot, William Grant & Sons, and The Humane Society. Prior to joining Rokkan, she served as an executive creative director for sister Publicis agency, Saatchi & Saatchi New York.

Meanwhile, Ma will help to "redefine what design means at Rokkan," says the agency, and will oversee creative efforts for Cadillac, JetBlue, American Express, and Samsung.

He joins Rokkan from the Barbarian Group where he most recently served as head of design and managing group creative director, leading visual design for many of the agency's clients including, AOL, Bloomberg LP and Bloomberg Philanthropies, General Electric, IBM, Pepsi, Red Bull, Samsung and Tommy Hilfiger. Both will report to CCO Brian Carley.

"We wanted to hire two separate ECDS with very intentional and different areas of expertise," says Carley. "Laura and Michael both represent two different sides of the coin of what we do. Laura is very focused on storytelling, she's a brilliant writer, and Michael is very much focused on the design aspect of things. Those are both really important parts of what we do, so I think bringing them together can help grow both of those things."