The agency already has an in-house production and edit capability, but this new position will enable the shop to further expand those services. He reports to John Butler, agency chief creative officer at BSSP and will be based in Sausalito, California.
Genovese is a familiar face, having worked with BSSP on numerous campaigns, including MINI and Raise the River as co-owner of production company Republic Content.
After selling his stake in Republic several years ago, Genovese began working as a freelance producer across the country. In addition, he has worked as director of broadcast production at McCann Worldgroup SF, and over the years has worked at 72andSunny, Goodby Silverstein, DDB, FCB and Chiat/Day, among others.
"His experience owning his own production company is critical to the agency as we expand our own Cleaver editorial into areas of video and postproduction to make our clients' content stand out," says Butler.