Moroch Partners was awarded additional work for the Baylor Scott & White Health account, now serving as agency of record for paid digital. For the past four years, the Dallas-based agency has
managed the health care system's traditional media planning and buying but will now add SEM, mobile, display, streaming audio and online video support work. Baylor Scott & White, the largest
not-for-profit health care system in Texas, includes a network of 46 hospitals, 900 patient care sites and 9,000 active physicians.
"At Moroch, some of our biggest success stories have come from
growing brands within our existing client roster," said Matt Powell, executive media director. "We're excited to unify Baylor Scott & White Health's marketing efforts and marry the knowledge we
have about the industry with a new channel that will be at the forefront of driving business for the brand."