Other researchers have chronicled the rapid rise in connected TV use, too. In the spring, Leichtman Research Group reported that 65% of U.S. TV homes have at least one set connected to the Internet, up from 44% in 2013 and 24% in 2010.
Interestingly, of those homes with connected TVs, about three-quarters had more than one connected device, suggesting that use of this technology tends to run deep once it’s in place. Leichtman identifies a connected TV as a video game system, a smart TV set, a Blu-ray player, or a device like Roku, Apple TV, Chromecast, or Amazon Fire TV.
Further evidence of the rise in this “consumer-is-in-charge” style of entertainment consumption comes from new data on subscription video on demand revenue. This figure hit $1.5 billon in the United States in the second quarter, up from $1.25 billion a year ago, representing a 21% increase, according to Digital Entertainment Group’s 2Q Home Entertainment Report.
VOD and electronic sell-through also jumped year over year and quarter over quarter, as did the spend on Ultra HD TVs.
All signs so far point to a continued robust appetite for content.