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Pokemon Go Not A Fad, Offers Marketing Opps

Brands have been quick to jump on the Pokemon Go bandwagon. In Japan, McDonald’s paid to turn its restaurants into ‘PokéGyms’ and ‘Pokéstops’, areas of the game where players congregate. Speaking on a recent press call, McDonald’s CEO Steve Easterbrook said he is “very pleased” with the sales boost the brand has seen from the tie-up.

Read the whole story at Marketing Week »

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