comScore Networks announced this week that it had been selected by Catalina Marketing Corporation as the licensing partner for its Behavior Activated Research offering. The BAR product identifies
consumers' actual purchase behavior over time and solicits their input through an invitation delivered via the Catalina Marketing Network printer. The partnership is designed to leverage the value of
the Catalina Marketing Network and to offer marketers new opportunities to better understand consumers.
-- Gavin O'Malley
