Hyundai is partnering with Amazon for the "Prime Now. Drive Now." program that lets drivers in the Los Angeles/Orange County area book 2017 Hyundai Elantra test drives through Amazon Prime and the car will be then delivered to them.
The program was conceived, orchestrated and executed via a collaboration between Hyundai's AOR Innocean Worldwide, media AOR Canvas Worldwide, Amazon Prime Now, and the Drive Shop, an engagement marketing agency that provides trained driving hosts to assist with the test drives.
The concept is designed to modernize today’s automotive shopping experience, they say.
For two weekends (August 20-21 and August 27-28), drivers can visit a designated site to schedule a 45- to 60-minute test drive, in which the car is driven to their location of choice. After the test drive, participants will be directed to their local Hyundai dealer to finalize the transaction should they wish to purchase.
The program will be supported by an integrated digital campaign, including digital video, digital advertising, SEO, SEM, and social. The digital advertisements will appear on Amazon.com and other U.S. Web sites.
“Hyundai’s brand is known for its obsession with making drivers’ lives better, while Amazon has revolutionized the retail experience. When you combine the two, you have a revolutionary way to test drive and purchase a Hyundai Elantra,” stated Paul Woolmington, CEO, Canvas Worldwide. This program "brings a new level of simplicity and convenience for Hyundai drivers.”