, an organization that educates
young people about melanoma prevention and skin cancer detection, launched a heartbreaking ad campaign called "Mr. Sun." The 60-second ad
begins with a young woman on her deathbed. As the childhood song "Mr. Sun" plays in the background, we see this young woman's life story told backwards, from her losing her hair, shaving her head and
noticing a suspicious mole on her arm. The spot ends with a younger version of the woman sunbathing and loving every minute. Just five sunburns can increase a child's risk of melanoma by 80%.
, an FCB Health Network Company, created the campaign.