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Citibank Adds Virtual Reality To Live Event

Citibank is promoting its Private Pass live event tickets program on Friday’sToday Show with an appearance by pop group DNCE that mixes virtual reality, real-time, and on-demand technology. The effort is part of the Citi Concert Series on Today, and it’s specifically meant to highlight Citi Double Cash — and the bank’s ability to expand access to live events both in person and on digital channels. The new campaign positions Double Cash as “a card that is straightforward, honest and means what it says: double means double.” And, through this event, when Citi says “everyone is in the front row,” the brand has a definition that it believes will resonate with Millennials.

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