'Women's Health' Ups Digital Revs, Taps 2 New Execs

Women’s Healthannounced Wednesday that its digital revenue has grown by 21% in the first half of 2016, compared to the same six-month time period from last year. 

The brand also appointed two new executives to its marketing and digital sales teams: Marnie Braverman has been named associate publisher, while Lindsay Nickens was named national digital sales director of Women’s Health.

According to the latest Magazine Media 360° Brand Audience report, Women’s Health has increased its audience by about 4% year-over-year across all platforms. The brand’s print advertising pages increased by 2% and its print revenue grew by 6%.

Unique visitors and page views to the magazine's site grew by 4% and 20%, respectively, according to comScore data for the first half of 2016.



Women’s Health now has the second-largest social audience for a women’s publisher, behind Cosmopolitan, with over 13.1 million combined followers.  

As associate publisher, Braverman will lead the Women’s Health marketing team in integrated marketing and brand innovation. Braverman was previously associate publisher of marketing at Condé Nast’s Brides. She has also served as VP of marketing at Time Inc.’s Health.

Nickens, as national digital sales director, will drive growth in key ad categories across the brand’s online platforms, as well as develop digital-first programs with 360-degree integrations to connect advertisers with Women’s Health’s audiences.

Previously, Nickens held integrated sales director positions at titles including Self, The Atlantic and Wired. She was most recently senior account manager at Bloomberg.

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