Around the Net
Ryan Lochte And The Impatience Of Corporate Sponsors
- The New Yorker, Thursday, August 25, 2016 8 AM
What the companies’ relatively swift action showed was that Ryan Lochte had chosen the wrong era for misadventure: these days, companies are much quicker to cut athletes loose for even the appearance of bad behavior. It wasn’t always thus: when Kobe Bryant was accused of sexual assault, in 2003, Nike kept him on its roster, and it waited a month after Michael Vick was indicted for running a dog-fighting ring before terminating his contract.
