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Term 'IoT' Slow To Catch On In Market

Harris Interactive, best known for the Harris Poll, has unveiled the results of its survey of the UK public, the SmartLife report, and has added to the pile of evidence that shows the struggles that the IoT is facing when it comes to spurring adoption. The outlook does look promising, but consumers in developed markets are still slow to adopt the IoT. The full report is rather large, and it does show some strong initial promise for the IoT. Some 48% of respondents said they were aware of the IoT, but just 13% said they were “very familiar.” When you compare that response to the question about “smart” devices, 99% said they were aware, with 33% saying they were very familiar.

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