Looking at a number of successes the agency has had in the Middle East in the past year, Publicis Groupe's Starcom has decided to promote Tarek Ayntrazi, currently Middle East Chief Executive of
Starcom Group, to a newly created role April 1. Under Ayntrazi, the Middle East office won a Cannes Media Lion last year, four years after the shop was created. Ayntrazi will be Chief Operating
Officer for Starcom Central Western and Eastern Europe, a region that includes France, Germany, the Netherlands, Switzerland, Belgium, Poland, the Czech Republic, and Hungary. He will be based in
Paris. No replacement has been named for him in the Middle East post.
--David Kaplan
