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Political Spending On Snapchat Rises

As the candidates for president increasingly court young voters, Snapchat has seen a hefty amount of advertising dollars to target its audience. According to Nielsen, Snapchat reaches 41% of 18-34 year-olds in the United States. That's a demographic which will be crucial for Hillary Clinton, thought it's also disillusioned with the federal government, a sentiment Trump could rally.

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