GSP Appoints Its First Chief Creative Officer And Names A President

Omnicom Group’s Goodby Silverstein & Partners announced Friday that it was creating the role of Chief Creative Officer—a first for the 33-year-old agency--and that Margaret Johnson would fill it. She had been partner and executive creative director.

The move came as part of broader management realignment at the San Francisco-based shop that included the promotion of Derek Robson to President. He’s been a managing partner. And several other executives have been named full partners including Brian McPherson, director of account management, and Leslie Barrett, director of new business, along with Bonnie Wan, director of brand strategy, and Christine Chen, director of communication strategy,

The agency indicated that its Founders and Co-Chairmen Jeff Goodby and Rich Silverstein will remain involved in the creative, but with Johnson continuing to oversee the department.

“We are reinventing our company every day,” said Co-Chairman Jeff Goodby, “and these are the people who will formulate the big changes, come up with the big ideas that will keep us not just relevant but game-changing.  Our new president, chief creative officer, and new partners will make a difference immediately — and down the line, five and ten years from now.” 



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