SVOD Platforms Spend Big On Advertising For Summer TV

Big subscription video-on-demand platforms have been spending heavily this summer in advertising on national TV networks.

From June 1 through August 28, Hulu has spent $13.9 million on national TV advertising, while Netflix has spent $7.8 million and Amazon Prime Instant Video has spent $5.1 million, according to S

VOD companies represent three of the top seven of all TV networks/programming services.

Other top networks buying national advertising time are the NFL Network, $7.2 million; CNN, $7.0 million; FX Network, $6.4 million; Fox, $5.3 million; AMC Network, $4.62 million; GSN TV, $4.59 million; Freeform, $3.9 million.

FX Network posted a sharp rise in mid-June, pushing its fresh summer programming content, particularly on ABC during its “2016 NBA Finals.”

In recent weeks, Hulu, NFL Network and Netflix have been ramping up national TV media buys. All have made big media spends on NBC for the “Rio Olympics,” as well as buys on CBS.

Overall, $162.7 million has spent on national TV advertising by TV networks/programmers over the last three months, according to



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