Colin Cowherd has launched a sports Web site called TheHerdNow.com, in partnership with Premiere Networks and digital media startup Red Seat Ventures.
The host of Fox Sports Radio and FS1’s “The Herd,” Cowherd stated that the new site will connect fans “with my best content whenever and wherever they happen to be.”
TheHerdNow.com will be a digital home for all Cowherd content. It will aggregate interviews he has conducted and stream audio from his radio show, as well as curate opinion pieces, news stories, exclusive podcasts and original video series.
In other words, it is a one-stop shop for fans of Cowherd -- a homebase for sports commentary from his perspective.
“The Herd” show launched in Sept. 2015 on FoX Sports Radio, iHeartRadio and FS1 and has over 100 radio affiliates.
According to a statement, clips of “The Herd” drew 186 million video views over the show’s first 10 months via Facebook, YouTube, FOXSports.com, the live-streaming FOX Sports Go app and Twitter video player.