Fox News Channel -- still the overwhelming cable TV leader in terms of viewership -- was down 13% in total viewers in prime time to a Nielsen 2.08 million, also losing 29% in key 25- to-54-year-old TV news viewers.
A year ago in early August, Fox News aired the first Republican presidential debate, which pulled in a surprisingly strong 24 million viewers.
At the same time, MSNBC and CNN made major gains in the month, with MSNBC gaining 76% to 1.13 million prime-time viewers, and an 86% improvement in 25-54 viewers to 264,000. MSNBC topped CNN for the month in total average prime-time viewers.
CNN was also sharply higher -- gaining 47% to 844,000 as well as improving 53% in 25-54 viewers to 272,000.
Fox did make a 6% gain in total day viewers to 1.3 million, but was flat with 25-54 viewers to 237,000.
As with prime time, CNN and MSNBC made sharp gains in total day viewers, with CNN rising 56% to 680,000 viewers and MSNBC gaining 73% to 652,000 viewers
Turner’s HLN news channel was down 7% in prime-time viewers to 298,000, and 9% lower in total day viewers to 259,000.