Saatchi & Saatchi NY is shaking up its executive suite by elevating Andrea Diquez to CEO -- replacing Brent Smart, who has held the post since 2013. Javier Campopiano will take over for Jay Benjamin as chief creative officer.
Diquez has worked her way through the Saatchi ranks after beginning her career at Saatchi New York in 1995, and has held a variety of regional and global roles, including leading some of the agency’s widely recognized work on Tide. The Venezuelan native was named CEO of Saatchi & Saatchi Mexico in 2011 and returned to New York in August 2013 to run the Olay business as EVP-global director.
Last year, she was elevated to president, becoming the number two executive at the agency. She will continue in her leadership role on P&G as she takes on the CEO duties.
Meanwhile, Javier Campopiano will relocate from Miami to New York to serve as chief creative officer. He has 20 years of global industry experience including his role as chief creative officer for the agency’s Latin America region and Saatchi's U.S. Hispanic shop Conill. Earlier in his career, he worked at FCB NY, Ogilvy & Mather and J. Walter Thompson.
Smart and Benjamin will officially depart September 1. Both are leaving the agency to pursue other opportunities.
"Jay and I started this journey of reinventing Saatchi New York together as partners, and we’ve decided to finish as partners, as we both leave the agency to pursue other opportunities," says Smart. "For me personally, after five years with the agency it’s time for a change, and the time is right to do that now with the right succession in place, which is something we’ve been talking about for a while."
Diquez assumes her role immediately, while Campopiano starts Thursday.